Introduction:
“I know that you can hear me, all I need is like five minutes” These are the words of Joyner Lucas in his song, “I’m sorry,” published on August 12, 2016. The topic covered in the music video is mental illness, and how much of a serious issue it is. He supports his claims by first, showing both sides of the story, then showing fairly graphic images, then using expletive language, and finally using rhetorical strategies like pathos and a little ethos. Lucas purpose is to inform the viewer on how serious mental illness can affect people in order to persuade and educate the viewer that we as a society should be more kind. He adopts a depressing tone for his audience in order to convey his point. Joyner Lucas effectively uses his little ethos, and in creditable amount of pathos to convey his point to the audience on how serious mental illness is.